Re-establishing a brand identity with a robust website and digital marketing services for a leading CRM implementation company in Virginia
CUBE84
Project
Brand Website
Technologies
Bootstrap, HTML, CSS, Wordpress, PHP
Location
United States
Background
CUBE84 is a Virginia based Salesforce implementation company helping clients with Salesforce implementation and related services. The client approached OddCounts to redesign their website into a CMS-powered one with responsive web design for targeting multiple devices and sizes. The client also wanted OddCounts to extend the support for a plethora of digital services.
Solutions
Website Redesigning
Cube84 needed a robust, refreshing, and CMS-powered website for re-establishing their brand identity. Once our designers crafted an easy to navigate, stylish, and image focused pages, our development team converted the custom-designed pages into a responsive bootstrap theme and integrated with WordPress CMS. The website includes services, packages, and case study pages that are well-differentiated by the unique layout design with lead capture form that helped increase the conversion rate.
Search Engine Optimization
We helped the cube84 website listed on the first page of the SERPS for four of their top keywords and related long keyword phrases. The OddCounts team started by performing an SEO audit and worked on-page SEO techniques. After thoroughly understanding the client's business, we suggested location-based local SEO strategy as there are more than one Salesforce partners are operating in a state. As our client has offices in VA, PA, DC, and CA, we targeted these places and were able to list CUBE84 on top 3 positions for 3 competitive keyword phrases. This SEO strategy helped to increase the organic traffic that accounts for 35% of the total traffic.
Google Ads
The hot leads generated through targeted CPC campaigns shorten the sales cycle. As a part of their media plan, the client wanted to run targeted Google Ads campaigns for DC, VA, PA, and LA locations. The goal was to drive quality potential traffic and convert to hot leads for 3 of their services. OddCounts team has done competitor analysis, keyword research to create ads, executed the strategy, monitor the performance, and optimized it. We created two ad variants for each of their target service and locations that counts for a total of 24 ads.
Branding and Identity Design
The OddCounts designers prepared a set of templates for company documents, including business cards, brochures, flyers, and envelopes, that reflect the brand identity in an elegant, non-distracting way. Apart from branding and identity design, OddCounts design team has been supporting the client in designing pull-up banners, flyers, brochures, magazine ads for their yearly marketing events, expos, and conferences.