Well thought our SEO and Facebook campaign to drive potential traffic to generate quality leads for the students' enrollment
Client
LTA School Of Beauty
Project
Digital Marketing
Technologies
SEO, Blog, FB ads
Location
India
LTA School Of Beauty
Project
Digital Marketing
Technologies
SEO, Blog, FB ads
Location
India
Background
The client is one of the top beauty training institutes. The client wanted to run a promo campaign to get students enrolled for their airbrush makeup training course within 30 days. OddCounts team has done thorough research for understanding the client's business, course details, persona, and target market to strategize the campaign.
Solutions
Considering the deadline, Oddcounts has chosen SEO and Facebook as an online channel for the campaign. Created a landing page and optimized the page with competitive keyphrases Identified through keyword research. To drive organic traffic, OddCounts quickly wrote and posted a blog post on airbrush makeup techniques and backlinked the blog to the campaign landing page.Leveraging the existing Facebook followers, OddCounts strategize a targeted Facebook campaign to generate potential leads for the training enrollment. Overall, we were able to contribute 21% of the enrollment when compared to other offline and online campaigns.